The ultimate goal of the search engines is to provide the most relevant and useful of information for the keywords being searched. Google claims to make at least several hundred updates in a year (500+).

These updates are popularly known as the Panda and Penguin updates. Currently, there have been 24 Panda updates since it was first launched. The Penguin algorithm update was launched last April 2012 to target spammy link building techniques like irrelevant links, unrelated blog posts, and link networks.

How to determine if you’re Website has been affected by the Panda and Penguin updates?

Open up your Google Analytic and check your traffic and keyword stats. Go to the day view and check your stats to determine when your traffic dropped.

These are the dates for the Panda updates (Drops in rankings usually occurs during this day or several days after the update was rolled out).

• 02/23/2011 – Panda 1.0
• 04/11/2011- Panda 2.0
• 05/09/2011- Panda 2.1
• 06/21/2011 – Panda 2.2
• 07/23/2011- Panda 2.3
• 08/21/2011 – Panda 2.4
• 09/28/2011 – Panda 2.5
• 10/05/2011 – Panda “flux”
• 11/18/2011 – Panda 3.1
• 01/18/2012 – Panda 3.2
• 02/27/2012 – Panda 3.3
• 03/23/2012 – Panda 3.4
• 04/19/2012 – Panda 3.5
• 05/27/2012 – Panda 3.6
• 06/08/2012 – Panda 3.7
• 06/25/2012 – Panda 3.8
• 07/24/2012 – Panda 3.9
• 08/20/2012 – Panda 3.9.1
• 09/18/2012 – Panda 3.9.2
• 01/17/2013 – Panda 24

Related Google updates:

• 01/19/2012 – Above the fold Google Update
• 01/12/2012 – Venice Google update

Dates of Google Penguin updates:

• 04/24/2012 – Penguin 1.0
• 05/25/2012 – Penguin 1.1
• 10/5/2012 – Penguin 3

Best SEO Approach for Small Business Owners

On Site Optimization

• Target Long Tail Keywords:

If you want your website to rank in the search engines, you should start focusing on long tail keywords, instead of broad searches. Long tail keywords might have less search volumes but they convert highly.

• Increase User Engagement and Improve User Experience

The search engines, particularly the Panda updates are looking for factors that help determine if a site should rank high in the search results or not. Web design, user experience and usability are very important. Avoid making the mistake of hiring an amateur website developer, because your search engine traffic will be affected.

• Write Unique Content

Write content for the users and not just for the search engines. This will increase engagement because these are the articles and blog posts that your readers would love to read and would likely share across their social networks.

Off Page Optimization

Link Earning instead of just Link Building. As long as Google relies on backlinks and algorithm factors to rank websites to the top of the search results, Search Engine Optimizationand link building will be present.

Paid links, link schemes, and black hat techniques, are still working and it will be a constant struggle between the search engines and people who utilize these methods.

The old methods of link building like article submissions, bookmarking, press release submissions are still working to a certain degree, but most small businesses are doing the same.

Focus on link earning.

Link earning is the really the old way of link building.Before article directories and before any press release submission service became mainstream, the internet was connected with links from relevant websites, friends, colleagues, acquaintances and industry relevant links.People would link to your website because they’ve known you, found your content useful, and shared it with their readers via links.The idea of link earning is that in a world without Search Engine Optimization, you would still want that link because it’s useful and beneficial to your readers and website.

Here are several examples of link earning methods that helps.

• In every industry, there are several niche bloggers who are very passionate on what they do. If you have a home improvement company, you might want to connect with Mommy bloggers who might benefit from your home improvement tips.
• Connect with them via Facebook, Twitter, or simply send them an email and share your home improvement tips with them. If they found it really useful and beneficial with their readers, they might blog about it.

Use Chartelligence Chrome extension or Penguin Tool to check your analytic and visualize whether you have been affected by the Panda or Penguin update. Start using Custom Link Earning Methods instead of the traditional Link building packages.

Bing rolled out a trio of changes this week. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a plugin to help webmasters more easily generate XML sitemaps.

Friends Photos Search Gets New Look

Bing-friends-photos-search

The new interface “marries design and performance” with the goal of making it easier to browse your friends’ photos. New slideshow navigations have been added to the full-sized image view. The comments area is still present when viewing full-sized images.

Autosuggest Enhancements

Citing a desire to continuously improve the search experience, Bing has changed the algorithm that suggests search phrases as you type. Described as a “subtle change,” Bing has made the autosuggest process faster and presumably more intuitive by adding “ghosting.”

You’ve likely seen ghosting in other applications. The process appends text right where you’re typing, highlighted as if it were selected with a mouse. At that point, you have two choices – click and accept the suggestion or keep typing and the ghosting text will change with your continued typing.

bing-bed-bath-beyond-autosuggest

Senior Program Manager Lead Dan Marantz explained in his announcement:

Two big themes always emerge when we look at patterns and behavior people use when searching:

• The desire to navigate to a specific website (Navigation)
• The quest to re-find something you’ve found before (Search History)

Autosuggest determines queries based on two patterns of bevahoir: navigation and search history. The autosuggest ghosting uses the suggestion with the highest confidence level. Bing claims this feature has been researched using Internet Explorer and has seen users increase their productivity by 16%.

bing-ghosting-autosuggest

Bing already tested autosuggest ghosting text with a sample of users and noted a “marked improvement in people’s ability to get their results faster.” Have you seen this appear? What do you think of the change?

Stop Using Manual Labor to Build Your Sitemaps!

Over at Bing’s Webmaster Center Blog, Duane Forrester’s team has been working hard to help Webmasters develop XML sitemaps easier. Site owners who don’t use a content management system to develop XML sitemaps will find their tool handy.

The Bing Sitemap Plugin is compliant with sitemaps.org and runs on both Microsoft IIS servers and on Linux/UNIX servers running Apache. It can generate two types of sitemaps:

• A comprehensive sitemap of all URLs seen in server traffic.
• A sitemap dedicated to store URLs that have changed recently.

Moreover, the Bing Sitemap Plugin not only generates a list of URLs, but also ads and tags and values to your sitemap, based on the popularity of pages.

The plugin is an open source project, made available through an Apache License. Get more details on the Bing Webmaster Help pages where you can also find the link to download it.

Last year Google unleashed the most aggressive campaign of major algorithm updates ever in its crusade to battle rank spam. This year looks to be more of the same. We all know that Google Panda 24 has rolling out under which 1.3% of English search is affected. Based on that what we’ve learned saving and securing sites, I’ve pulled together a list of steps and actions to help site owners Panda proof websites that may be at risk.

Some ways that i’ve concluded:-

Step 1: Purge Duplicate Content

Duplicate content issues have always plagued websites and Search Engine Optimization. But with Panda, Google has taken a dramatically different approach to how they view and treat sites with high degrees of duplicate content. So with that shift in attitude, site owners need to take duplicate content seriously.

Some suggestions for fixing dupe content issues include:

• Meta directives.
• Canonical tags.
• 301 redirects.
• Block pages via Robots.txt file.
• Remove URLs via Webmaster Tools.
• Choose your preferred domain in Webmaster Tools.

Step 2: Eradicate Low Quality, Low Value Content

Google’s objective with Panda is to help users find “high-quality” sites by diminishing the visibility (ranking power) of low-quality content, all of which is accomplished at scale, algorithmically. One additional type of low quality content that often gets overlooked is pagination. Proper pagination is highly effective at distributing link equity throughout your site. So weeding out low value content should be mission critical for site owners.Google offered guidance on how to asses page-level quality, which is useful to help guide your editorial roadmap.

Some ways you can deal with these low value and poor performing pages include:

• Deleting any content with low to no user engagement signals.
• Consolidating the content of thin or shallow pages into thicker, more useful documents (i.e., “purge and merge).”
• Adding additional internal links to improve visitor engagement (and deeper indexation). Tip: make sure these internal links point to high-quality content on your site.

Tips for Panda-proofing pagination include:

• “No index, follow” paginated pages.
• Tag paginated content with “rel=prev” and “rel=next” to indicate documents in a sequence.

Step 3: Thicken-Up Thin Content and Develop High-Quality Content

Google hates thin content. And this disdain isn’t reserved for spammy scraper sites or thin affiliates only. It’s also directed at sites with little or no original content.One of the riskiest content types we see frequently on client sites are thin directory-style pagesDrop a thousand words of original, value-add content on the page in an effort to treat each page as a comprehensive guide on a specific topic. Google describes “quality content” as “content that you can send to your child to learn something.” Which is a little vague but to me it says two distinct things .Your content should be highly informative.Your content should easy to understand (easy enough that a child can comprehend it).

Apart from addressing writing resource deficiencies, the advantages of hiring topic experts or published authors include:

• Authoritative authors raise the perceived value of your content.
• You can leverage authorship credentials on Google+.
• Author profiles display in the SERP snippets, and can improve CTR and help users find great content.
• AuthorRank! It may not be a ranking signal just yet, but it will be.
• Authorship engagement and satisfaction which may contribute to AuthorRank.

Higher engagement levels lead to longer clicks vs the short clicks. And I have to assume “time on page/site” is a signal Google pays attention to.
In a race to “publish every day!!!” you’re potentially polluting the SERPs with quick, thin, low value posts and dragging down the overall quality score of your entire site. Panda and are trying to rebound quickly, rather than a long-term, sustainable strategy. It’s worth noting that these recommendations can be applied to most types of thin content pages.

As 2013 unfolded, the entire Search Engine Optimization world was anticipating about the first Google algorithm update for the New Year. Now it turns out that the first update is a Panda Refresh which has its effect on 1.2% of the total English queries. Despite it being just five days from extremely strong signs of a Google update, which Google denied, Google announced yesterday on Twitter that they have pushed out a new Panda refresh. This would make the 24th revision.

Whenever there is an algorithm update, everyone head to the analytics of their website to see if there were any changes in traffic. However, most of them fail to see the trend changes in third-party sites they have used for link building. There is several game changing trends that occur because of the algorithm updates which would help you in re-strategizing your Search Engine Optimization campaigns. Well the Google Panda updates are still rolling in as Google stays determine to weed out low-quality websites from the search results, and provide users with the best content available and possible. If, after today you start seeing a dramatic decrease in your website rankings and traffic, you may have been affected by this update. If the opposite is true for you, there’s a chance you’ve been bumped up because your competitor fell or because your website is considered higher quality than some of the other sites in the results.

The first of Google’s search engine updates for 2013 has now been rolled out. Panda is one of Google’s algorithms designed to cut down on low quality websites, and downrank firms that use illicit forms of Internet marketing, such as stealing or duplicating content in the hope of higher page rankings. Since the introduction of Panda, Google has targeted spammy, irrelevant, keyword-stuffed sites, content farms and serial plagiarists. Sites that feature poor quality content, duplicated content that is already existent elsewhere on the Internet, or stuff considered by Google as spam, should see their ranks dropped.

If Panda finds web pages with above-the-fold ads, poor or low-volume content, or irrelevant keyword inclusions, even if it these just feature on one page out of hundreds, the whole site could be delisted.So be alert !!!!!

SEO services can help in maximize your business profitability. Most businesses will have an extensive list of keywords and keyword phrases which are relevant to their products and services, this list must be reduction down to the most mission critical terms for your business. There are various competitors who want to be on top 10 on Google and other search engines. Atechnocrat is the top SEO Company in India and bring your keywords on first page of the Google, Yahoo, MSN etc. because if your website is not on first page on major search engines then there will not be beneficial for your business. We follow the Google panda latest updates. First of all we check that does your webpage deserve to be on top or not. There are various SEO company India but we give the guarantee to bring the site on first page of all areas of website like travel agency, education, health, real state, fashion and many more.

Currently, the major engines typically interpret importance as popularity the more popular a site, page or document, the more valuable the information contained within must be. This assumption has proven fairly successful in practice, as the engines have continued to increase users’ satisfaction by using metrics that interpret popularity.  We use the keywords in content of webpage carefully considered with regards to assignment, importance and density within not just the content but page URL’s, Titles and Meta Description, Keyword and Alt tags. Content must be unique and informative. This is the main success key of search engine optimization. SEO Services Company, Atechnocrat follows the algorithms of Google panda.

Tips to getting top ten search results for your web pages:

• Develop a effective and unique webpage
• Follow the search engine algorithms
• Check webpage deserve to be on top or not?
• Check the competitors back links
• Keyword rich content with uniqueness
• Keyword optimization
• Keep in mind regarding keyword prominence and density
• Web page structure and word count

We provide the affordable ranking SEO services with assurance. Google’s AdWords Keyword tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To achieve the search engine optimization success keyword research is the fundamental part it can say also market research. It tells you what people are interested in, and in what relative numbers. Google always has offered SEO companies information on how to provide helpful search engine optimization to clients.

SEO Company can help an online business in a great deal to increase the possibility to succeed. It is a true technique of improving a website ranking and online private enterprise effectively. To get the highest level of traffic on website, on page optimization and off page optimization are very essential two parts which build up a strong SEO process. In last I can say that, Atechnocrat is the top SEO Services Company.

This time of year is suitable for retrospection. We’re able to take a good look at how things played out in 2012, and get an idea of the trends and patterns that are most likely to dominate the coming year. Google’s Panda algorithm went through multiple updates that kicked many low-quality websites out of the SERPs; tens of thousands of websites were affected. Google released its Penguin algorithm, which changed the face of the industry, forcing many SEOs to adapt their tactics and strategies. Many companies that had engaged in Penguin-unfriendly Search Engine Optimization tactics were dropped from the search results due to Penguin, and companies that continued to engage in these tactics saw their rankings disappear, often without any warning. Google got much smarter, to the extent that it appears to be able to distinguish between content that adds real value and content that has been posted solely for SEO purposes. Negative SEO became a hot topic of debate, to the extent that Google responded by launching the Disavow Link tool, which empowers webmasters to specify backlinks that should be discarded or discounted by Google when it evaluates links to their website.

Factors That Will Determine Your Survival in SEO

• Quality of Content:

Google has been very explicit this year about good-quality content, and we expect this trend to carry over into next year in full force. Two things you need to concentrate when you observe content for your site Unlikeness of the content topic, resourcefulness and information richness. content marketing attracts backlinks, and adds value for the user/reader. It is more challenging, because you have to generate more content of high quality, circulate it, and make sure your content gets published widely with ample social signals to generate substantial SEO value.

• AuthorRank:

AuthorRank has emerged as a vital metric in deciding SERPs, although studies about its value are still ongoing. One thing that we can be sure of in 2013 is that Author Rank will add credibility and value to your website, and it will be vitally important for every webmaster. The most obvious place this applies is link building.In on-page and on-site SEO, appreciate that search engines today have many effective means to measure signals like relevance. Appreciate that today’s algorithms are extremely complex. A simplistic checklist approach can create problems, or at least be a big frustration.

• Social Signals and Media:

In the next year (and probably in the years to follow), social signals will play a growing role. Shares, retweets, mention, and perhaps most importantly, +1s are trophies every webmaster should be amassing. Images and videos have become staples on the Internet. We’ve consistently seen that relevant results that include videos get ranked higher than text-only content. The further emergence of media content is an important development you can expect next year. It’s becoming essential to add relevant non-textual media to text content, because this adds value and makes the content more resourceful.

The above are some of the major trends or patterns that I believe will play a key role in Search Engine Optimization for 2013. Hope it will be helpful to all my readers…

The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let’s take a quick look at the history of web content and trends for 2013.

The Development of SEO and Content Marketing

The web has been based on two things – text and links. As with any new idea or product, the initial iterations were easy to abuse, fake and duplicate.

Many of us remember the early tricks: fonts the same color as the background, hidden text, and keyword-stuffed pages. Early Google updates, like Florida, forced webmasters to create content instead of text.

Links were easy to place, but they still needed a vehicle. Content writing sites developed to meet webmasters’ and SEOs’ needs for link-carrying content. During this time, links were the name of the game, and SEOs were looking for the best balance of cost and quality.

In February 2011, Panda fundamentally changed website creation and promotion. The quality and depth of the content of the site came under attack. Webmasters and SEOs who were used to thin content were pushed to include more meaty pieces.

Site developers who were used to slow rollouts and random content updates found a renewed importance in consistently developing readable content. However, since there were a variety of standard, functioning link-building tactics, SEOs focused on pumping out content and using those networks while they could. The number of content creation companies and providers exploded – along with the need for higher quality content.

In April 2012, the other side of the SEO equation, links, came under fire. Paid links, link wheels, blog networks and other strategies for easily spreading content suddenly were penalized.

SEOs had learned that content had to be good; now the question became, “Where do I put this stuff?” Without the clear strategies to promote content and get links, content creation requests slowed as SEOs reconsidered their entire content marketing plan.

The Future of SEO and Content Marketing

So now what? The data shows that SEOs have learned that low-quality content won’t cut it, not with the current link building situation. High-quality content can bring in links with little effort, but there is a high risk of these strategies being abused.

The recent ICOA press release fiasco shows that even a process that has been successful for more than 50 years has its flaws and weaknesses. The key here is to find sustainable, quality strategies for long-term brand building.

Yet, we enter the paradox – the easier a strategy is, the more likely it will be abused and lead to penalties. Harder strategies aren’t as scalable and profitable. So SEOs will have to balance that fine line between using strategies that work for now and long-term, non-scalable solutions.

What does this all mean for the future of content? We can glean five clear trends from recent years.

1. Quality Content Rules

Clients are shifting not only to higher-end writers, but to subject matter experts. In 2013, demand will increase not just for good writers, but for good writers who know their stuff, to increase in 2013.

2. Content Needs a Voice, Personality, or Branding

Panda’s push for meatier content has led to many players covering the same low-hanging fruit. Add in Google’s preference for big brands, and companies face the challenge of separating themselves from similar vendors.

The mere presence of evergreen content will no longer rank for your keyphrase because your competitors have the same content. Marketers face the challenge of separating themselves from competitors not by price but by brand or personality.

3. Longer, More In-Depth Articles

The easy stuff has already been done, often to death. Longer articles tend to get more interaction according to SEOmoz, which helps with link building efforts. The insight represented by those pieces builds brand authority, builds trust with your clients, and improves conversions.

The trick with longer articles isn’t the word count but the ideas and concepts delivered. A concept or argument that adds to the knowledge graph will usually result in a longer article simply by its nature.

4. Social Media Grows in a Link Building Role (Especially With Bing)

The multiplicity of platforms means adapting or prefacing content for each social media platform. While this doesn’t necessarily fall in an SEO’s traditional bailiwick, agencies can help their customers out by preparing social-ready content.

Instead of creating just a piece of on-site content, have a tweet and a preface for Facebook or Google+ ready. That way, when you deliver, the client can easily promote the content. It can be as simple as asking your writers for a short summary or teaser.

5. More Multimedia

Recent studies have shown that photos boost post interaction. Videos have a similar but smaller effect.

Ensure that your visuals have the proper textual corollaries to be found. Use alt tags, captions and descriptions to enhance your visual content and improve accessibility. Videos should have either a script, edited for readability, a transcript, or at least a summary.

Some are already proclaiming infographics as passé, but there is still a case for these visual content pieces.

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SEO Company

1.3% queries affected

Contradictory to statement that Google made earlier that there won’t be any Panda updates or data refreshes till the holiday season rolls out, Google Panda 23 is live, with a 1.3% impact on the queries. Here is the tweet which officially confirms the update:

New Panda data refresh rolling out: ~1.3% of English queries noticeably affected.

Now it’s time that everyone checked the analytics of your website to know if the new Panda update took any effect for you. The interesting thing is that, if you seeing an improvement in traffic to your website after this Panda 23 update, you can consider this as a “SURPRISE CHRISTMAS GIFT” from Google. The latest refresh marks the 23rd time Google has updated its Panda algorithm, which the search giant introduced in late February of 2011. As for how the newest update affected American businesses, results varied based on the quality of content published to web pages and the Search Engine Optimization content tactics used to optimize web presences. However, with the recent update impacting 1.3 percent of queries – up from 0.8 percent with Panda 22 – brands may see traffic levels change due to upticks or declines in PageRank.

Google’s Matt Cutts tweeted that the fluctuations experienced were routine and unworthy of note. However, Cutt’s Tweet and Google’s explanation didn’t satisfy many people, especially with traffic and PageRank affected so greatly, but it seems Google may divert everyone’s attention with Panda 23.

The unknown algorithm and its effects

Google tweeted and confirmed rumors of a new Google update. The search engine giant, which released numerous search-changing features in 2012, pushed out its latest refresh, impacting approximately 1.3 percent of English queries.

Content reminder: Quality over quantity

Every time Google announces an algorithm update, digital professionals scramble to measure its effects on traffic and PageRank. While keeping an eye on these metrics remains an important task, marketers must remember that high-quality, custom content, white hat Search Engine Optimization tactics and well-designed sites often withstand any Google update.

Content marketing initiatives that take SEO into consideration may help mitigate any consequences of Panda updates in the future and, while many people focus solely on Search Engine Optimization, it’s important to remember the value of branded content published to the web every day.

When it comes to updating the search algorithm, Google takes some sharp steps to make sure that they maintain the actual exercise of white hat Search Engine Optimization . The only motto behind this is to deliver better and much more reliable search results to the users. Continuing on this line, this time too, the EMD update that Google introduced along with the Panda update will issue a check and reduce the “low quality” exact match domains in the search results. Disavow was yet another blow to traditional link building. Site owners can now clean low quality outbound links off their site.

The traditional way to find a place in the top 10 rankings is to register a domain and build an authority site. The more exact the keyword featured in the domain name is, the higher is the possibility of ranking well. This strategy has helped most of the B2B and the B2C sites enjoy a raised ranking by incorporating high-traffic keywords into their domain names. Such domains bear an exact relevance to the searches, and are thus called Exact Match Domains (EMDs). However, nothing remains ‘unregistered’ to Google’s eyes. The new EMD update will take action against these sites, and offer a more natural and appropriate result oriented search to the users.

Getting a Better Understanding of Google’s New Update

Google’s principle engineer Matt Cutts had twitted “reduce low-quality ‘exact-match’ domains in search results”, which was all about the EMD update. The most dominant feature of this algorithm update is how it works. The algorithm does not necessarily eliminate all the exact domain websites, but keeps a tight check on them to make sure that only sites with useful and quality content gets promoted. This algorithm will run quite often to deal with those sites that escaped the previous updates. Google has made the process of filtering a lot harder and is now intolerant to all shortcut Search Engine Optimization strategies and blackhat optimization methods.

The question remains about whether all the exact domain websites should worry about this. The answer is a ‘no’. Google has not downgraded all the exact matching domains since some of them have quality content and do not indulge in black hat marketing and SEO methods.
Overcoming the Updates

The answer to the ultimate question of how to achieve good rankings in Google can be found in the precise criteria that Google follows in ranking websites. Whatever the niche may be, Google looks for genuine and authority sites, which have quality content, provide a rich experience, and above all look natural. Naturality and authority are the principal factors that can catapult any website to the top of the search results.

What is nautrality?

In the prying eyes of Google, a natural website is one which has high quality unique and dependable content, and an average commercial value. The website must possess a blend of relevant and non-relevant backlinks acquired naturally though approved backlinking methods over a long period.

Here are some key points to be considered while optimizing a website in the post Panda, EMD and Disavow scenario that emphasize the importance of being natural:

• Take down all the poor quality content and links from the website. Usage of the keywords just for the sake of higher ranks is not at all recommended as it could turn out to be counterproductive.
• Unnecessary link farming and keyword stuffing can get a website penalized in no time. The content and the quality of the articles in any website should be top notch and more information oriented.
• Try to provide outbound links related to the content of the page. The outbound links may be directed to authority sites for users who wish to read or find out more on a topic. Using outbound links is one of the most effective ways to improve user experience.
• Internal linking is another white Search Engine Optimization strategy that can boost rankings. Go for a 2% keyword density and avoid keyword stuffing. During on-page optimization, stop over-optimizing the alt and Meta tags.
• Let people know about the website. Sharing content on various social media sites can make a website visible to a ridiculously large number of people.
• Link building is the best way to direct high traffic to a page. Most traditional backlinking strategies have been ruled out by Google. Stop link farming and spammy backlinking through article submission.

Rebuilding

Guest posting is one of the quicker link building methods through which it is possible to reach out to a wider section of readers. Authoring articles for Web 2.0 sites is another sure-shot strategy that can get a lot of high quality backlinks. Some Web 2.0 sites like Squidoo own page ranks as high as 7. Make use of such sites for building up an arsenal of high quality backlinks.

It all got started with the Google Panda update followed by Penguin. The Panda still keeps a check on the poor quality content and keywords on the net, while EMD runs a check on the low quality exact matching domain names. As all this happens, Disavow cleans up the link structure of the sites. More Google updates are expected to be in line with the recent ones, but now it is all about running away from the EMD metrics of Google. All we have to do is follow the golden rule and be natural.

Slowly but surely, Google continues to close in on 70 percent market share, moving up 0.1 percent again this month to take a U.S. record 67 percent of all search traffic in November, comScore reported.

It wasn’t at Bing’s expense though, as they also grew their share 0.2 percent for a total of 16.2 percent. Yahoo dropped a tenth of a percentage point to 12.1 percent, while Ask.com and AOL.com also saw slight drops – to 3 percent (down from 3.2 percent) and 1.7 percent respectively (down from 1.8 percent).

Yahoo, despite relatively new leadership, has been slipping or holding steady for the past 16 months.

The November numbers mark new records for both Google and Bing and reflect explicit core search volume. This excludes contextually driven searches that do not reflect specific user intent to interact with search results.

November saw nearly 17 billion explicit core searches, with Google sites taking the greatest piece of the pie with 11.4 billion queries. Microsoft sites accounted for 2.7 billion searches.

Bing did see an increase of 0.4 percent in “Powered by” searches, taking 25.4 percent of queries in that category. Google dominated here as well, with 69.4 percent of searches on other engines carrying their organic results.

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Search Engine Marketing