Fri 8 Mar, 2013
Tags: search engine optimization, seo company, seo company india, seo in india, seo services
The ultimate goal of the search engines is to provide the most relevant and useful of information for the keywords being searched. Google claims to make at least several hundred updates in a year (500+).
These updates are popularly known as the Panda and Penguin updates. Currently, there have been 24 Panda updates since it was first launched. The Penguin algorithm update was launched last April 2012 to target spammy link building techniques like irrelevant links, unrelated blog posts, and link networks.
How to determine if you’re Website has been affected by the Panda and Penguin updates?
Open up your Google Analytic and check your traffic and keyword stats. Go to the day view and check your stats to determine when your traffic dropped.
These are the dates for the Panda updates (Drops in rankings usually occurs during this day or several days after the update was rolled out).
- 02/23/2011 – Panda 1.0
- 04/11/2011- Panda 2.0
- 05/09/2011- Panda 2.1
- 06/21/2011 – Panda 2.2
- 07/23/2011- Panda 2.3
- 08/21/2011 – Panda 2.4
- 09/28/2011 – Panda 2.5
- 10/05/2011 – Panda “flux”
- 11/18/2011 – Panda 3.1
- 01/18/2012 – Panda 3.2
- 02/27/2012 – Panda 3.3
- 03/23/2012 – Panda 3.4
- 04/19/2012 – Panda 3.5
- 05/27/2012 – Panda 3.6
- 06/08/2012 – Panda 3.7
- 06/25/2012 – Panda 3.8
- 07/24/2012 – Panda 3.9
- 08/20/2012 – Panda 3.9.1
- 09/18/2012 – Panda 3.9.2
- 01/17/2013 – Panda 24
Related Google updates:
- 01/19/2012 – Above the fold Google Update
- 01/12/2012 – Venice Google update
Dates of Google Penguin updates:
- 04/24/2012 – Penguin 1.0
- 05/25/2012 – Penguin 1.1
- 10/5/2012 – Penguin 3
Best SEO Approach for Small Business Owners
On Site Optimization
- Target Long Tail Keywords:
- Increase User Engagement and Improve User Experience
- Write Unique Content
If you want your website to rank in the search engines, you should start focusing on long tail keywords, instead of broad searches. Long tail keywords might have less search volumes but they convert highly.
The search engines, particularly the Panda updates are looking for factors that help determine if a site should rank high in the search results or not. Web design, user experience and usability are very important. Avoid making the mistake of hiring an amateur website developer, because your search engine traffic will be affected.
Write content for the users and not just for the search engines. This will increase engagement because these are the articles and blog posts that your readers would love to read and would likely share across their social networks.
Off Page Optimization
Link Earning instead of just Link Building. As long as Google relies on backlinks and algorithm factors to rank websites to the top of the search results, Search Engine Optimizationand link building will be present.
Paid links, link schemes, and black hat techniques, are still working and it will be a constant struggle between the search engines and people who utilize these methods.
The old methods of link building like article submissions, bookmarking, press release submissions are still working to a certain degree, but most small businesses are doing the same.
Focus on link earning.
Link earning is the really the old way of link building.Before article directories and before any press release submission service became mainstream, the internet was connected with links from relevant websites, friends, colleagues, acquaintances and industry relevant links.People would link to your website because they’ve known you, found your content useful, and shared it with their readers via links.The idea of link earning is that in a world without Search Engine Optimization, you would still want that link because it’s useful and beneficial to your readers and website.
Here are several examples of link earning methods that helps.
- In every industry, there are several niche bloggers who are very passionate on what they do. If you have a home improvement company, you might want to connect with Mommy bloggers who might benefit from your home improvement tips.
- Connect with them via Facebook, Twitter, or simply send them an email and share your home improvement tips with them. If they found it really useful and beneficial with their readers, they might blog about it.
Use Chartelligence Chrome extension or Penguin Tool to check your analytic and visualize whether you have been affected by the Panda or Penguin update. Start using Custom Link Earning Methods instead of the traditional Link building packages.