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Recently I search about CakePHP and and found a blog post on cakephp.org about the first development preview of CakePHP 3.0. It’s really great, have a look on the following post:

The CakePHP core team is very excited to announce the first development preview of CakePHP 3.0[1]. The team has been hard at work for the while, and we’re very excited and pleased with the progress we’ve made so far. Our goal with development preview releases like this is to gather early feedback about the changes coming in CakePHP 3.0. While a number of things will be changing in CakePHP 3.0, our focus for this release has been the ORM.

The Model layer in CakePHP has served the community very well for the past 8 years, but it has started to show its age. One of the goals of CakePHP 3.0 is to replace the ageing ORM with a more modern object-orientated implementation. This development preview has the underpinnings of the new ORM. The ORM has many of the features/methods you can expect in future 3.0 release, albeit with a few rough spots.

CakePHP 3.0 represents a significant break in backwards compatibility. One of the largest the project has ever had. We’re trying to modify existing methods and classes only where it’s required. However, modernizing the ORM has caused a significant ripple effect to other parts of the framework. You can expect fairly significant changes in everything that touches the ORM/Models as we’ve started over and built what we will become a great ORM.

Still a preview

We’d like to remind you that this is a development preview release. Many features are incomplete or missing. For example, the TreeBehavior and TranslateBehavior do not yet have 3.x versions. This release is not intended for production use, and should be considered alpha software. We are hoping that by releasing preview releases we can get feedback from you – the community – about CakePHP 3.0. The following features are known to be incomplete or broken. We will not be accepting any bug reports on these features at this time: read more on cakephp.org

Matt Cutt’s recently published a video in which he told us how we should comment in particular blog post that it should not treated as spam; the video is below in this post you can go through this post and check out this video.

Cutt gives some of their quality tips to make sure that your comment not seems like spamming comment to the Google or by that site where you post your comment.

(1)When you comment you can use your real name; because when you use company name or anchor text you want to rank for it mark as that you use it for commercial purpose and look spammy.

(2) If your primary link building methodology is about only link building in blog post comments and it shows that a majority of your links come from blog comments, then that might be the cause of rang the bell.

Here is Matt’s video; go through this video for more info about this topic.

Google Penguin is back as Penguin 2.1 which impact on 1% of web spam at a noticeable degree and now it has afflicted your website. Glenn Gabe at G-Squared Interactive has examined 26 websites strike by the algorithmic change to conclude what aspects assigned to sites that got hit. Gabe, who has now analyzed more than 275 sites hit by Penguin.

What is the reason of penalization of sites through Google Penguin 2.1

Penguin 2.1 arrives to have recognized newer link spam .Gabe said the following represent the cons:

  • Forum spam :
  • If you commenting on forum with exact match anchor text links and if your biography in your forum enclosing exact match anchor text links.

  • Do follow blogs and Blog comment signature spam:
  • Blogs that don’t add nofollow to the links posted. Being listed on do-follow resource sites can definitely send Google a signal that you are trying to game links. Google are targeting those links even they’re not followed.

  • Spammy directories:
  • In past, if you have used spammy directories and still have links out there then have them nofollowed, or disavow them.

  • Classified websites:
  • Classified websites showing up with heavy unnatural links leading to destination websites. Gabe said that, unfortunately, he has seen proof of negative Search Engine Optimization rearing its ugly head during Penguin 2.1 and entire business category get hit with spammy links. It seems very suspicious.

Tips and Recovery Recommendations

Here is some guidance on what to do if you have been hit by Penguin 2.1:

  • Analyze your link profile and keep eye on exact match and rich anchor text because these are main things which are targeted by penguin.
  • Penguin targets unnatural links and new content and social activity won’t trigger a recovery.
  • Remove spammy and unnatural links if you can, and disavow the remaining links. And use the domain operator in the disavow file when the domain is low-quality. Don’t try and target specific URLs on a spammy domain, when you can nuke the entire domain.


For More detail information about penguin 2.1 and watch the video click this link

So be conscious and alert.



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Hummingbird was published on Friday 27th September 2013.

Google’s Hummingbird will impact on 90% of all searches; granting Google to assign more substance to users’ search queries. This algorithm is Google’s solution to modify the way of searching the user’s query across the search engine with different device, different places and different time of the day.

In this time where mobile searches are increasing, traditional of voice searching people are getting attracted with search engine in various manners.

This algorithm brings the new concept to understand the entire phrase and question rather than depending on some words. Hummingbird puts far more accent on context, than individual keywords. This bird’s algorithm also allows Google to consider some other factor like user’s location, the time of day etc. These factors gives a far more personalized and accurate set of results to the user, making for a better overall experience.

Concept of Conversational Search

The change on the searching factor of Google’s is conversational search. Conversational search grants users to execute a search or ask a question; which can then be followed-on with another search where the previous search will be considered for context.

What has the impact been so far?

In Search Engine Optimization we have to focus more on the following:

  • Site should fill with well written content.
  • More use of conversational tone in your search query.
  • Less keyword stuffing.
  • Optimize your site for mobile searches and voice searches.

Websites need to provide users with quality, engaging, shareable and linkable content. Sites that have focused on providing genuinely helpful and relevant content and have adopted a conversational approach will reap the benefits and certainly gain more visibility. Hummingbird will require brand owners to take a more serious approach to the use of their websites. Be the best, provide the best answers by knowing and serving your customers and Google will reward you.

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The latest concluded Hummingbird update clarify for user search query how search result works and rumples the Search Engine Optimization feathers of websites across the internet. It is essential to know for us that what changes will comes in the market through Google’s Hummingbird update changes to maintain your online presence and increase your brand reputation.

Semantically Search

Google is now paying more attention on the fact that how you search instead of just what you’re looking for and this is mainly valid for complex search queries. You will get that putting complex question in the search bar of Google gives more relevant result than before because Google is looking closely at the definitive words we are using.

Before Hummingbird update whenever we put a complex question on the search bar than it would bear up results that hit relevant keywords in the question and not actually answer the question directly that you wrote. Throughout, Hummingbird develops to be reposing minor importance on keywords and more prominence on the text of your search.

Content and Pertinence

Content has more and more importance on the world of Google now. Because Hummingbird struggles to afford more natural search result to their users. Sites which have better quality and well written content and pages grouped together which are relevant will rank even higher than before with the introduction of Hummingbird. This shouldn’t come as a surprise since Google has been instruction this for a while now. If you’ve seen any reaction it’s from those who are immense with old Search Engine Optimization tactics pertaining to keywords. Those experts will soon find those old tactics without much value with Hummingbird flying around.

Mobile Marketing is the Future

The trend of accessing internet through mobile devices by users doesn’t seem to be decreasing anytime soon and Google is strongly aware of this. Google has a huge and strong stick in the mobile market with their Android operating system as well.

Google has made this Hummingbird algorithm in a large space of time but it is not assume as a surprise. Content with better quality and the effectiveness of search queries has been improved. Don’t be afraid about the Hummingbird update, hug it and use it to the advantage of your brand.

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The fifth confirmed release of Google’s Penguin spam fighting algorithm is live. But since this Penguin update is using a slightly improved version of Google’s Penguin 2second-generation technology, Google itself is calling it Penguin 2.1.

New Version Of Penguin Live on 4 October

The head of Google’s web spam team, Matt Cutts, shared the news on Twitter, and said


“Penguin 2.1 is launching on 4 October 2013. Affects ~1% of searches to a noticeable degree.”

Why Penguin 2.1?

When Google started releasing its Panda algorithm designed to fight low-quality content, it called the first one simply Panda. So when the second came out, people referred to that as Panda 2.When the third came out, people called that Panda 3 causing Google to say that the third release, because it was relatively minor, really only should be called Panda 2.1 the point being used to indicate how much a minor change it was.

Google eventually and belatedly indicated that a Panda 3 release happened, causing the numbering to move into Panda 3.0, Panda 3.1 and so on until there had been so many minor updates that we having to resort to going further out in decimal places to things like Panda 3.92.

That caused us here at Search Engine Land to decide it would be easier all around if we just numbered any confirmed update sequentially, in order of when they came. No matter how big or small an update might be, we’d just give it the next number on the list: Penguin 1, Penguin 2, Penguin 3 and so on.

What Is Penguin Again? And How Does We Deal With It?

For those new to the whole Penguin concept, Penguin is a part of Google’s overall search algorithm that periodically looks for sites that are deemed to be spamming Google’s search results but somehow still ranking well. In particular, it goes after sites that may have purchased paid links.

If you were hit by Penguin, you’ll likely know if you see a marked drop in traffic that begins today or tomorrow. To recover, you’ll need to do things like disavow bad links or manually have those removed. Filing a reconsideration request doesn’t help, because Penguin is an automated process. Until it sees that what it considers to be bad has been removed, you don’t recover.

If you were previously hit by Penguin and have taken actions hopefully meant to fix that, today and tomorrow are the days to watch. If you see an improvement in traffic, that’s a sign that you’ve escaped Penguin.

What about Hummingbird?

If you’re wondering about how Penguin fits into that new Google Hummingbird algorithm you may have heard about, think of Penguin as a part of Hummingbird, not as a replacement for it.

Hummingbird is like Google’s entire ranking engine, whereas Penguin is like a small part of that engine, a filter that is removed and periodically replaced with what Google considers to be a better filter to help keep out bad stuff.

Read more…….

A new and recent video of Matt cuts brings up an interesting question: should a webmaster nofollow internal links within their site or does it not make any difference because they are simply internal links?

Does it make sense to use rel=”nofollow” for internal links?

Does it really make a difference?

“Rel=’nofollow’ means the PageRank won’t flow through that link as far as discovering the link, PageRank computation and all that sort of stuff,” Cutts said. “So for internal links, links within your site, I would try to leave the nofollow off.

So if it’s a link from one page on your site to another page on your site, you want that featuring to flow, you want Googlebot to be able to find that page,” Cutts continued. “So almost every link within your site, that is a link going from one page on your site to another page on your site, I would make sure the PageRank does flow which would mean leaving off the nofollow.”

Of course, there are always exceptions to the rule, and things like login pages can be the exception. He said it doesn’t hurt to put the nofollow link for a link pointing to a login page, or things like terms and conditions or other “useless” pages. However, it doesn’t hurt at all for those pages to be crawled by Google.

He said that nofollow is an effective tool when it is linking to outside sites. He brings up blog comments and forum profile links specifically as something that should be nofollowed. And when you’re giving an authentic Website Link Building, you want to make sure that is the site you can trust and that you’re giving your stamp of approval.


For video of Matt cutts click this link

Cutts made a good suggestion, saying if there are pages within your site that you will be placing nofollow links pointing to it, and then it makes more sense to use no index so that those pages aren’t indexed at all. And he made another valid point that sometimes having those login pages indexed is useful for users who want to find a login page so that they can simply log into your site, especially if it’s the type of site doesn’t have the login fields on every page.

Cutts suggest and turn off their video to say that it makes sense to ensure Googlebot is able to crawl all your pages on your site.

Read More …..

Google has a new search algorithm called Hummingbird and below we have the detail information about this information.

What’s a search algorithm?

That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

What’s Hummingbird?

It’s the name of the new search algorithm that Google is using; one that Google says should return better results.

So that PageRank algorithm is dead?

No. PageRank is one of over 200 major ingredients that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things .

Why is it called Hummingbird?

Google told the name come from being precise and fast.

When did Hummingbird start?

Google started using Hummingbird about a month ago, it said. Google only announced the change 26 September.

What does it mean that Hummingbird is now being used?

When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.

When’s the last time Google replaced its algorithm this way?

Google struggled to recall when any type of major change like this last happened. In 2010, the Caffeine Update was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search Chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.

What about these entire Penguins, Panda and other updates — haven’t those been changes to the algorithm?

Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda.

The new engine is using old parts?/

Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of new search activity does Hummingbird help?

Conversational search is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

What’s the closest place to buy the iPhone 5s to my home? A traditional search engine might focus on finding matches for words — finding a page that says buy and iPhone 5s, for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that place means you want a brick-and-mortar store. It might get that iPhone 5s is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Does it really work? Any before-and-afters?

We don’t know. There’s no way to do a before-and-after ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own; that it says shows Hummingbird improvements.

A search for acid reflux prescription used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.

A search for pay your bills through citizens bank and trust bank used to bring up the home page for Citizens Bank but now should return the specific page about paying bills

Could it be making Google worse?

Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.

Does this mean Search Engine Optimization is dead?

No, Search Engine Optimization is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Read more….

Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0.

A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted Thinking of ghost-related puns for a spam network. They try to look super natural, but using them will dampen your spirits. Then I noticed a nice number of webmasters complaining about a weekend Google update.

From there, I received an anonymous tip from a Search Engine Optimization I trust in the industry that told me at least two link networks were significantly targeted by Google over this past weekend. Digging deeper, I spotted a forum thread at Black Hat World where the manager of the network has admitted to some of their clients being negatively impacted by the links in their network after Google took action this weekend.

Leith in the thread, who appears to be the manager of Ghost Rank 2.0, said, unfortunately, it looks like you were one of the clients affected from the recent update. Leith added, Google is getting stricter with these russian links and that’s why we’re changing things up to better improve the service.

It seems from the complaints in the Black Hat World that a nice number of Ghost Rank 2.0 customers were impacted by some Google action has taken over the weekend.

Google has taken action on underground link networks before. They did so with SAPE links back in March and has continuously targeted paid and link spam over the course of the past couple years.

Google would not comment on this story.

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Much of the discussion around mobile Search Engine Optimization seems to be a numbers game. Dozens of articles focus on mobile usage statistics – from 25 percent of all searches being performed on mobile devices, to cross-device decision-making. These articles have the goal of assisting professionals get buy-in from their bosses, or freelancers pitch to their clients.

While it’s one thing to know that consumers are using a technology, it’s quite another to know how, where and for what purposes.

Going Beyond the Mobile Stats

If all we have are mobile usage statistics – essentially quantifying a particular search demographic – then we have few insights on how to actually capture their attention.

This approach only scratches the surface of the present and future of mobile.

This article will look at:

  • Distinct technical requirements of mobile SEO.
  • Mobile-specific keywords and how to spot them.
  • Ways to stop wasting your time with killer content.

SEO and User Experience: The Real Overlap

The overlap between Search Engine Optimizationand UX is paramount when it comes to mobile. Few businesses understand that the mobile experience of a website is a unique one – fewer comprehend Google has outright said that a poor mobile experience will demote a domain’s rankings.

What sets mobile apart from desktop Search Engine Optimization, then, isn’t different weightings of rankings factors, signals, or personalization. Google’s mobile algorithm will be (is already?) tailored to prioritize websites that receive immediate, tangible, and positive feedback from users.

This change means that offerings that have been secondary or even tertiary to our conventional services – like link acquisition and keyword optimization – are becoming key, influential best practices.

For mobile, we’re going to focus on:

  • Page load time
  • Fixing bounce rate.
  • Reducing redirects

These considerations are what will actually make a difference in the mobile Search Engine Optimization value and performance of your website. Plus, it will make your users happy – delighted even. And when all is said and done, you can check how your rankings have been improved using a mobile-savvy platform such as BrightEdge.

Keyword Relevancy

When performing keyword research, there’s usually a search phrase that stands out as odd. It could be a niche request, or something completely inane:

Miki Clarke, SEO Manager at MEC Global (AU), draws fantastic conclusions about industry-specific resource pages in an article about differentiating between mobile and desktop Search Engine Optimization. Of course, resource pages are accessed through search by including hyper-relevant keywords. Our main concern is that new mobile-specific keywords are emerging, and forward-thinking SEO professionals need to be aware of them.

Figure out and annotate what’s relevant for your website by:

  • Crunching the mobile-share percentages of keywords in analytics.
  • Marking keywords you already receive traffic from for mobile potential.
  • Brainstorm or intuit potential new keywords specific to your niche.

Once you’ve finished up the legwork, the next steps should be elementary. Start with optimizing titles, Meta, and on-page content to include these keywords – preferably with new, dedicated pages that intentionally target your mobile audience.

Remember, mobile screens are tinier than your average desktop. Keep character lengths to 60 characters and 100 characters for titles and meta-descriptions, respectfully.

Context is the New Content

Actually, content was never really that important to begin with.

In the move toward making Search Engine Optimization more intelligent, strategic, and sincere, realizing the importance of intention and context becomes paramount.

Why particularities – such as load time or mobile-specific keywords – are foundational to great mobile SEO is because people who are on the go are looking for actionable, immediate and meaningful websites.

Mobile users are deterred by delays, friction, and unresponsive design. They won’t parse keyword-garbled text, or navigate to the depths of some ether to buy products or subscribe to services – especially when competitors treat their time with more respect.

When mobile users are met with discomfort, they bounce and take notice. You can be sure Google is taking notice too.

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