Google has a new search algorithm called Hummingbird and below we have the detail information about this information.
What’s a search algorithm?
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.
It’s the name of the new search algorithm that Google is using; one that Google says should return better results.
So that PageRank algorithm is dead?
No. PageRank is one of over 200 major ingredients that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things .
Why is it called Hummingbird?
Google told the name come from being precise and fast.
When did Hummingbird start?
Google started using Hummingbird about a month ago, it said. Google only announced the change 26 September.
What does it mean that Hummingbird is now being used?
When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google struggled to recall when any type of major change like this last happened. In 2010, the Caffeine Update was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search Chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.
What about these entire Penguins, Panda and other updates — haven’t those been changes to the algorithm?
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda.
The new engine is using old parts?/
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.
What type of new search activity does Hummingbird help?
Conversational search is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.
What’s the closest place to buy the iPhone 5s to my home? A traditional search engine might focus on finding matches for words — finding a page that says buy and iPhone 5s, for example.
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that place means you want a brick-and-mortar store. It might get that iPhone 5s is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.
In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.
Does it really work? Any before-and-afters?
We don’t know. There’s no way to do a before-and-after ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own; that it says shows Hummingbird improvements.
A search for acid reflux prescription used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.
A search for pay your bills through citizens bank and trust bank used to bring up the home page for Citizens Bank but now should return the specific page about paying bills
Could it be making Google worse?
Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.
Does this mean Search Engine Optimization is dead?
No, Search Engine Optimization is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.